Rationale
Crossed Horns Brewing is a beer company created by three sibling firefighters in Lodi, New Jersey. They combined their passion for firefighting and love for beer to capture the essence of being a firefighter. Its purpose is to celebrate firefighters’ brotherhood and give back profits for equipment and training to serve their communities better.
Inspiration
Although I am not a firefighter myself, for the past three years, it has become a big part of my life. My boyfriend is a volunteer firefighter in Lodi, New Jersey, and is Captain of his Firehouse. His father is also a firefighter as well as his two brothers. All three brothers have a love for home-brewing beer. This is what gave me the inspiration for this campaign and the drive to make this idea come to life.
